Marketing and Empathy Psychology
Jill Arena, Kristin Bunch

Description

Jill Arena is a nationally recognized expert in medical practice finance, operations, and leadership development. As CEO of Health e Practices, she brings over 30 years of experience guiding medical groups through complex transitions—from launching over 90 clinics across multiple states to serving in interim CEO and Administrator roles. A serial entrepreneur and board advisor to multiple physician groups, Jill is also the author of Physician, Heal Thy Financial Self and host of the podcast Medical Money Matters. She earned her Fellowship with the American College of Medical Practice Executives in 1999. Jill is deeply committed to building financially sound and sustainable healthcare practices. She co-founded The Physician Leadership Project in 2020—a yearlong program for developing high-potential physician leaders—and continues to mentor clinicians into successful leadership roles. Her core belief: the business of medicine can and should be both profitable and fulfilling. Kristin Bunch Contracting Specialist, Health e Practices, LLC With more than 24 years in healthcare, Kristin Bunch leads the Contracting & Credentialing division at Health e Practices. Her extensive background spans Revenue Cycle Management, Emergency Medicine Administration, and Case Management—equipping her with a sharp eye for maximizing reimbursement. Kristin specializes in negotiating and renegotiating payor contracts nationwide, helping practices secure higher rates and streamline credentialing processes. Her passion lies in ensuring providers are paid fairly and fully for the care they deliver. Through her strategic approach, Kristin empowers practices to take control of their payor relationships and strengthen their financial footing.

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