Marketing and Empathy Psychology
Front-Desk Mistakes That Drive Patients Away (And How to Stop Them)

By - Tracy Bird

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Patients don’t leave practices because of clinical care. They leave because of how they’re treated.

In fact, in a study of more than 35,000 patients, 96% said their biggest frustration had nothing to do with the doctor—it was poor front-desk service.

Your front desk sets the tone for the entire patient experience. Every phone call, check-in, question, delay, or difficult interaction shapes how patients feel about your practice. Without the right skills, even well-intentioned staff can unintentionally create frustration, anger, and distrust—pushing patients to look elsewhere. And the cost is real.

Replacing an existing patient is far more expensive than keeping one. When patients walk away due to front-desk breakdowns, your practice loses revenue, referrals, and reputation—often without realizing why. The good news? These patient service “disasters” are preventable.

In this focused 60-minute online training, nationally recognized patient service expert Tracy Bird will show your front-desk team exactly how to deliver calm, confident, and professional service—even in high-pressure situations.

This is practical, immediately usable training designed for real front-desk environments—not theory.

What Your Team Will Learn

By attending this session, your front-desk staff will gain proven, step-by-step techniques to:

  • Deliver the perfect phone greeting that instantly builds trust
  • Calm angry or frustrated patients before situations escalate
  • Turn difficult patient encounters into positive, memorable experiences
  • Create strong first impressions in the first 30 seconds
  • Manage talkative patients politely while staying on schedule
  • Protect patient privacy and prevent accidental HIPAA missteps
  • Build rapport without crossing professional boundaries
  • Reduce waiting-room tension during delays and high volume
  • Avoid negative impressions through simple eye-contact and body-language cues
  • Maintain professionalism under stress—without sounding scripted

…and much more.

Why This Training Matters

Exceptional patient service doesn’t happen by accident—it requires training, awareness, and consistency.

This session helps your front-desk team:

  • Understand the impact they have on patient retention
  • Recognize that every interaction can either strengthen or damage trust
  • Gain confidence handling difficult situations without conflict

When your front desk performs well, patient satisfaction rises, complaints drop, and loyalty increases.

A Smarter Alternative to Costly Consultants

Bringing in an onsite consultant can cost thousands of dollars. Instead, this training gives you direct access to Tracy Bird, a nationally recognized authority in medical practice management—at a fraction of the cost. Even better, the training can be reused again and again.

Reserve Your Spot Today

Patient service issues won’t fix themselves—but with the right training, your front desk can become one of your practice’s greatest strengths.

Register today and start preventing patient service disasters before they happen

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Choose an option
Live
$299.00
Recording
$299.00
Transcript
$199.00
DVD
$299.00
Flashdrive
$299.00
Live, Recording & Transcripts
$499.00
Live + Recording
$399.00
Live + Transcript
$399.00
Recording & Transcript
$399.00
Flashdrive & Transcript
$399.00
DVD & Transcript
$399.00

2025 Update Add-ons

Product price: $199.00
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Speaker Detail

Tracy Bird

Tracy Bird is a seasoned healthcare consultant with decades of experience in practice management, coding, compliance, and staff training. A Fellow of the American College of Medical Practice Executives (FACMPE) and a certified professional in multiple disciplines, Tracy has worked with private practices, hospital-based groups, rural health clinics, and FQHCs nationwide. A nationally recognized speaker for MGMA and AAPC, Tracy is known for delivering practical, actionable strategies that help practices stay compliant, streamline workflows, and avoid costly penalties

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